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About Happy Horse
60 Years Happy Horse

The history of Happy Horse goes back to 1963 when David Schnitzler founded the Schnitzler Brothers Agencies company with his older brother. In 2005 the name changed into Happy Horse BV.

Increasingly sustainable

Almost all our cuddly toys are now provided with recycled filling because we strive for a more sustainable production of our cuddly toys with the same high quality requirements. In addition, we are replacing the current hang tags with hang tags made of FSC paper and the sew-in labels are also made from recycled material. Our cuddly toys are and remain beautiful, soft and durable. Good for each other, good for the environment!


Happy Horse the leading designer of soft and cheerful cuddly pets and soft toys. You can spot a genuine Happy Horse design because of its appealing colours, character and look. With a great sense of humour and a real nose for trends in colours, materials and prints, the Happy Horse design team knows how to surprise its customers consistently.

Happy Horse has been known for a collection of cuddly pets and accessories that always leads to a smile or a giggle. In addition to originality, Happy Horse places high priority on design safety. Therefore every single Happy Horse product meets the highest European safety standards and bears the genuine CE-logo.


In addition to our Happy Horse collection, we also make many  "custom made" plush items.

Do you have an element (such as an animal or doll) in the logo of your company or foundation that you want to have done in plush? Or are you looking for a mascot that fully meets your needs? We would like to think along with you. 

Are you curious about our possibilities and would you like to know more about our procedure for the production of a "custom made" article? Please contact us via email or our contact page. 

Eye catchers
View the entire collection